On a train ride in 1966, the title phrase Brown Bear, Brown Bear, What Do You See? popped into Bill Martin Jr.'s head. Later, he spotted an illustration of a red lobster in a magazine and contacted the creator, Eric Carle, to ask if he would illustrate his poem. So began Eric Carle's career as a children's book illustrator--along with a life-long collaborative friendship with Bill Martin Jr. Since then, Brown Bear and the three companion titles, Polar Bear, Panda Bear, and Baby Bear, have gone on to sell millions of copies worldwide.
The Bear books are a cultural landmark and a key milestone in many children's reading lives. And many adults today remember reading the Bear books themselves as well as the experience of reading them for the first time to their own children. Whether in a picture book or a reader, and now in eBook and audio, the same bold graphics and repetitive, rhythmic text have truly stood the test of time.
Throughout Eric Carle's career, he has shown an unshakeable commitment to artistic integrity and a dedication to making art accessible to children. His skillfully designed and beautifully rendered collage art is admired by fellow artists, colleagues and fans in equal measure. And in 2002, with his wife Barbara, Eric founded The Eric Carle Museum of Picture Book Art in Amherst, Massachusetts, the first museum of its kind in the United States.