I enjoy it when I come across useful book marketing ideas for authors, especially when it comes to promoting a new book, which may be a difficult task!
The problem for many authors is that with each new book release, they feel like they're spinning the wheel, which is why I appreciated this post. Let's look at some strategies for increasing readership and building on each book launch!
This is a fantastic concept since readers value exclusive material. And by exclusive stuff, I mean early access to books, sneak peeks at forthcoming releases, games, quizzes, and anything else you can think of. However, if this is your first book, a "members only" page may be out of reach. I recommend starting with a mailing list, which I'll go over in a moment, and growing your reader admirers from there.
The concept is that you may still form a private "group."
While I like the notion of a "members only" page, it takes a lot of website labor to implement - but it's a nice objective to aspire towards. Begin with your newsletter and provide this exclusivity to readers who want to be a part of your success.
Connecting with readers via a newsletter is always a good idea, but you should also include some personal and intriguing material. Competition is one suggestion. A contest might range from a book raffle to a gift card or great goodies.
Here's a hint to keep them reading to the end: Tease the contest in our start, but announce the winners at the bottom of the message, forcing visitors to navigate through your content to discover if they won. Allow five days for winning readers to reply; if they do not, their award will be forfeited to the next prize drawing.
If you have multiple books out, I absolutely love this idea. So often, authors forget to use older books in their promotions or to create rotations of promotions with previous titles. The author of this piece suggested BookBub or KindleBookHUb Featured deals- which I love but are hard to get. So you absolutely want to try for one of those, but consider more options like BookBub Advertising, KindleBookHub promotions, Goodreads promotions, eBook promotions, BookHub promotions, or an Amazon countdown deal. Find three to five strategies you can easily implement, and then rotate all of your backlist titles in and out of these strategies!
I adore this approach; it definitely helps to whet the reader's appetite! However, if you're giving out extracts, you'll want something in exchange, such as their email address. So, make a landing page for your website, or if that's too difficult, buy a landing page from Leads pages. Although it is not free, Leadpages is an excellent resource when you need to construct a landing page for a new book release, book experts, or other promotions without having to deal with installing extra pages to your website.
Research conducted by Goodreads a few years ago discovered that the most important thing readers want to do at the end of a book is connected with the author, therefore developing reader relationships wherever possible. This may be done via your newsletter, social media, or even at events. Creating personal relationships, as well as finding strategies to develop these personal connections, should be among your top goals. If you have a Facebook or Instagram account, don't post and then delete it. Always reply to a remark or feedback you get, even if it's simply to say "thank you" - people love this, and it's a terrific way to build reader trust.
